London Style Icon – Imogen Poots

Mad about Marni - Old Street, London

The upcoming Marni at H&M campaign - they're potty about Poots!

Be they London based, London born or plain London inspired - there are some Londoners that make the London Stylings team nod their tilted heads and give few hand claps of approval, for we like their style. We will blog about the London style icons that add to the global kudos our fashion savvy city receives. Looking to the past present and future, we’ll bring you the people who know how to make a bin bag look good but, thankfully, favour clothes instead.

This week we start with newbie Imogen Poots. The 22 year old  London born actress seems to know that her career and fashion have been betrothed since time began and so from the screen she slides onto the pages of the glossies as the face of H&M’s Marni campaign.

H&M and Italian label Marni collaborate to bring us highstreet shoppers the best of this label and the best prices imaginable. Imogen’s laid back look makes these luxurious clothes look as comfortable as the leopard print cushions she rests upon. The prints are luxurious and begging to be worn! Designer Consuelo Castiglioni tells us what to expect: “As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements.” We like the sound of that and the pretty face of the Jane Eyre actress too. We’re not the only ones, in 2011 Poots was the fresh face of Chloé perfume.

The blonde beauty is fast becoming the darling of the designers and we can’t wait to see what she will wear this year be it on a billboard, red carpet or streets of London town!